Get ready for an unforgettable experience in São Paulo! The Town 2025 is here to solidify the city’s status as the capital of music, culture, and entertainment in Brazil. If you’re a fan of big shows, musical diversity, and want to know everything about the festival, check out this complete guide — perfect for anyone planning to travel and enjoy the event.
What is The Town?
The Town is a music, culture, and art festival created by the same masterminds behind Rock in Rio. Its first edition, in 2023, already made history, bringing together around 100,000 people per day and transforming the Autódromo de Interlagos into the “City of Music.” In 2025, the event returns even bigger, with a heavyweight lineup and new surprises for the crowd.
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When and where does The Town 2025 take place?
- Dates: September 6, 7, 12, 13, and 14, 2025
- Location: Autódromo de Interlagos — City of Music, São Paulo
- Hours: Gates open at 12 PM, last entry at midnight, closing at 2 AM.
The festival occupies a 350,000 m² area, fully renovated to provide top-notch comfort, safety, and infrastructure for visitors.
Lineup: Who’s performing at The Town 2025?
The Town 2025 lineup is a true parade of national and international stars. The organization is betting on a diversity of genres and styles, ensuring attractions for every taste. Here are some of the main confirmed names:
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Skyline Stage (main headliners)
- Travis Scott
- Green Day
- Backstreet Boys
- Katy Perry
- Mariah Carey
- Camila Cabello
- Bruce Dickinson
- J Balvin
- Jason Derulo
- Jessie J
- Ivete Sangalo
- Natasha Bedingfield
The One Stage
- Ms. Lauryn Hill (with YG Marley and Zion Marley)
- Lionel Richie
- Iggy Pop
- Pitty
- CPM 22
- Karol Conká (featuring Ajuliacosta and Ebony)
- Luísa Sonza
- Pedro Sampaio
- Duda Beat
- Joelma, Dona Onete, Gaby Amarantos, and Zaynara
Other stages and attractions
- Factory: Teto, Wiu, Borges, Budah, Tihuana, Karina Buhr, Ready to Be Hated, The Mönic, Geraldo Azevedo, Rachel Reis, Felipe Cordeiro, Lambateria Baile Show
- Quebrada: MC Hariel, Tasha & Tracie, Black Pantera, Punho de Mahin & MC Taya, Batalha da Aldeia Superliga The Town
- São Paulo Square: Stacey Ryan, Joabe Reis, Kamasi Washington, Orquestra Mundana Refugi, SP Square Big Band, Jacob Collier, João Bosco Quarteto, Amanda Maria
- The Tower: Victor Lou & GBR, Cat Dealers, Anna
The schedule is spread across the five days, with different headliners and unique experiences on each stage.
Structure and experience
The Town 2025 promises an international festival structure, with six themed stages, diverse food areas, rest zones, brand activations, and immersive experiences. The event is designed to welcome families, groups of friends, and tourists of all ages.
Infrastructure highlights:
- City of Music: exclusive area at the Autódromo de Interlagos, with easy access via public and private transportation
- Lockers: storage service available for visitors’ convenience
- Transportation: special scheme with metro and metropolitan trains running 24 hours during the festival, making it easier for those coming from other regions of São Paulo or from outside the city to get around9
- Accessibility: adapted spaces for people with disabilities and reduced mobility
How to buy tickets for The Town 2025?
Tickets are sold exclusively through Ticketmaster Brasil and the festival’s official website. Here’s the key info:
- Prices: R$ 975 (full price) and R$ 487.50 (half-price)
- Purchase limit: up to 4 tickets per day per CPF (maximum of 1 half-price ticket per day), totaling up to 20 tickets per CPF
- Payment methods: PIX, credit card (installments of up to 6x without interest; Itaú customers can split into up to 8x)
- Presale: exclusive to The Town Club members and Itaú customers
- General sale: open to the public since May 27, 2025
Heads up: only buy tickets through official channels to avoid scams.
Why The Town is a must for travelers
The festival boosts the local economy, drives tourism, and turns São Paulo into a must-visit destination for music and culture fans. Beyond the shows, the city offers a ton of tourist, culinary, and cultural attractions for anyone looking to make the most of their trip.
Tips for travelers:
- Accommodation: book ahead of time, as hotels near Autódromo de Interlagos tend to fill up fast during the festival
- Transportation: use the metro and trains, which will run on a special schedule; ride-hailing apps are also a solid option
- Sightseeing: take the chance to explore landmarks like Avenida Paulista, Parque Ibirapuera, Mercado Municipal, and the historic downtown
- Food: São Paulo is a hotspot for culinary diversity, with options for every budget and taste
What to expect from The Town 2025
- Multicultural experience: performances from established artists and rising talents, blending pop, rock, rap, jazz, electronic music, and Brazilian rhythms
- Safe and inclusive vibe: a festival focused on diversity, respect, and sustainability
- New additions: brand-new spaces like The Tower Experience, with exclusive parties and activations after the main shows
- Sustainability: initiatives to cut environmental impact and support social causes
The Town 2025 by the numbers
| Aspect | Details |
|---|---|
| Festival days | 5 (September 6, 7, 12, 13, and 14) |
| Location | Autódromo de Interlagos, São Paulo |
| Expected attendance | Around 100,000 people per day |
| Stages | 6 (Skyline, The One, Factory, Quebrada, São Paulo Square, The Tower) |
| Tickets | R$ 975 (full price), R$ 487.50 (half-price) |
| Gate opening | 12pm |
| Closing time | 2am |
| Last entry | 12am |
| Ticket sales | Ticketmaster Brasil and official website |
| Special transportation | Metro and trains running 24 hours during the festival |
Frequently asked questions
Can I buy a ticket at the door?
No. Tickets are only sold online, and they tend to sell out fast.
Is the festival safe for tourists?
Yes. The event features enhanced security, monitoring, support teams, and medical assistance areas.
Are there food options for every taste?
Yes. The Town offers a diverse food court, with vegetarian, vegan, and options for different dietary restrictions.
Are kids allowed in?
Yes, as long as they’re accompanied by a legal guardian. Minors under 16 can only enter with an adult.
How to get to The Town 2025
Getting to Autódromo de Interlagos is easy with public transit. The festival will have special metro and commuter train operations running 24 hours, plus taxi stands and designated areas for ride-hailing apps.
Why add The Town 2025 to your travel itinerary
- Historic shows: top international and Brazilian artists
- Electric atmosphere: contagious energy and a passionate crowd
- One-of-a-kind experience: international-level festival setup, activations, food, and culture
- Prime location: São Paulo offers endless entertainment options beyond the festival
The Town 2025 is more than a music festival: it’s a celebration of São Paulo’s diversity, culture, and creativity. If you’re after a grand event with something for everyone and a full-on travel experience, you can’t miss this historic edition. Grab your ticket, plan your trip, and experience São Paulo like never before!